Why Most Companies Fail at Aligning Mission and Culture (And How to Win)

In this episode, we’re breaking down:

  • The true definitions of mission, vision, and culture (and why they’re often misunderstood).
  • HR’s responsibility in embedding these elements across the organization.
  • The importance of creating an authentic workplace culture that lives and breathes your brand values.

Learn how to bridge the gap between internal culture and external perception, ensuring your brand resonates with employees and the public. Connect with us: Dakota on LinkedIn Felicia on LinkedIn HR Leaders Lounge on LinkedIn

Meet The Speakers

Dakota Hebert

Dakota Hebert
Chief Marketing Officer, Checkwriters
Dakota joined Checkwriters in 2013, where he worked in the Sales and Marketing departments and currently serves as Chief Marketing Officer. He is responsible for the company’s national brand and marketing, corporate communications, and hosts the Checkwriters Podcast. Previously, he worked in communications in the U.S. Senate in Washington, D.C. He lives with his wife and five children in Massachusetts.

Felicia Corbeil

Felicia Corbeil
Human Resources Manager, Checkwriters
Felicia joined Checkwriters in 2020, where she serves as the Human Resources Manager. Her particular areas of focus include hiring, benefits administration, and the development and implementation of company policies in conjunction with the Checkwriters Compliance Team. She is a member of both our ACA Team and ERC Team where she assists clients on the intricacies of those programs, requirements, and filings. Felicia holds a Masters in Business Administration and is based in Massachusetts, where she lives with her husband and three children.

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