Is HR the Secret Weapon Behind Employer Branding? Find Out How to Track It

HR’s biggest job isn’t just managing people —it’s building a brand. Today, employees and candidates are HR plays a critical role in shaping how the world sees an organization, but how can we measure the impact of HR’s work on the employer brand? We’re breaking down how to measure HR’s true influence on attracting talent, retaining employees, and strengthening your reputation. In this episode, we’re discussing:

  • The top metrics every HR leader should track to measure HR’s true influence on attracting talent, retaining employees, and strengthening your reputation.
  • What HR can do early on to shape a new hire’s perception of the company.
  • Review Roulette: where we read some of our negative Glassdoor reviews and discuss how HR can positively apply the feedback. 😱😱

Connect with Dakota and Felica on LinkedIn and at HRLeadersLounge

Meet The Speakers

Dakota Hebert

Dakota Hebert
Chief Marketing Officer, Checkwriters
Dakota joined Checkwriters in 2013, where he worked in the Sales and Marketing departments and currently serves as Chief Marketing Officer. He is responsible for the company’s national brand and marketing, corporate communications, and hosts the Checkwriters Podcast. Previously, he worked in communications in the U.S. Senate in Washington, D.C. He lives with his wife and five children in Massachusetts.

Felicia Corbeil

Felicia Corbeil
Human Resources Manager, Checkwriters
Felicia joined Checkwriters in 2020, where she serves as the Human Resources Manager. Her particular areas of focus include hiring, benefits administration, and the development and implementation of company policies in conjunction with the Checkwriters Compliance Team. She is a member of both our ACA Team and ERC Team where she assists clients on the intricacies of those programs, requirements, and filings. Felicia holds a Masters in Business Administration and is based in Massachusetts, where she lives with her husband and three children.

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