HR is Secretly Revolutionizing Employer Branding (And You’re Missing It)

HR’s biggest job isn’t just managing people —it’s building a brand. Today, employees and candidates are more like consumers, which means HR teams MUST think like marketers. In this episode, we’re discussing:

  • Why HR is the secret weapon for employer branding success
  • Practical tactics HR can use to align with marketing
  • How to create a workplace culture that reflects your company’s brand identity

The HR Leaders Lounge is the official podcast of Checkwriters – on a mission to provide the best payroll and HR experience in the world.

Meet The Speakers

Dakota Hebert

Dakota Hebert
Chief Marketing Officer, Checkwriters
Dakota joined Checkwriters in 2013, where he worked in the Sales and Marketing departments and currently serves as Chief Marketing Officer. He is responsible for the company’s national brand and marketing, corporate communications, and hosts the Checkwriters Podcast. Previously, he worked in communications in the U.S. Senate in Washington, D.C. He lives with his wife and five children in Massachusetts.

Felicia Corbeil

Felicia Corbeil
Human Resources Manager, Checkwriters
Felicia joined Checkwriters in 2020, where she serves as the Human Resources Manager. Her particular areas of focus include hiring, benefits administration, and the development and implementation of company policies in conjunction with the Checkwriters Compliance Team. She is a member of both our ACA Team and ERC Team where she assists clients on the intricacies of those programs, requirements, and filings. Felicia holds a Masters in Business Administration and is based in Massachusetts, where she lives with her husband and three children.

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